DEVO ALBUM ARTWORK
SOMETHING FOR EVERYBODY
The album artwork for Devo's latest album reflects the learnings derived from a social media campaign where the general public was asked what they'd like to see in the band's newest release. Using online focus group testing applications, we concluded that the public wants: the color blue, mint flavor, sex, babies, family, luxury items and human emotion. We then teamed up with marketing professionals and artists to create the most memorable and appealing images based on those findings.