DELL
Yours is here Campaign
Dell needed to make an impact with the launch of the new inspiron line of laptops. They were simple, powerful and came in assorted colors. But this obviously wasn't news in the marketplace. So we focused on breathing life in to the quiet brand with fresh personality and a sense of humor to set Dell apart from it's counterparts. The campaign took on a fun, loud, pop sensibility that moved them further away from the mundane, operational tone that Dell had always been associated with.
Agency : Mother NY
Dell Streak Tablet launch commercial
New York Times Print Ad for Dell Red Campaign
