OPTIMUM

1-800-CAMPAIGN

Faced with the challenge to get the world to remember their 1-800 number, Optimum employs new strategies to make it nearly impossible. Whether it is making the number uncomfortably close to Michael Bolton's home phone number or developing a catchy word equivalent that will stick in your noggin forever, Optimum is changing the game of 1-800 number marketing.

Agency : Mother NY

Agency: Mother New York Client: Optimum Production Company: Hungry Man Director: Taika Waititi DP: Rhet Bear Executive Producer: Dan Duffy Executive Producer: Mino Jarjoura Line Producer: Brian Quinlan Costume Design: Laura Eckert Production Designer: Rene Vas Hair / Makeup: Mira Cho Editorial Company: SpotWelders Editor: Dick Gordon Assistant Editor: Anchor Mak Executive Producer: Joanne Ferraro Senior Producer: Amanda Slamin Final Grade: CO3 Colorist: Tom Poole Finishing: TCHYA! Flame Artist: Peter Amate Flame Artist: Matt Stroub Design: Mitch Boyer Executive Producer: Jen Sienkwicz Graphic Design/End Card: Nathan Love Executive Producer: James Braddock Head of Production: Derrick Huang Producer: Dennis Samatulski Creative Director: Joe Burrascano Design Director: Jim McKenzie Illustrator: Sigmund Lambrento Composer: Beacon Street Studios Producer: Adrea Lavezzoli TV Mix: Sound Lounge Engineer: Tom Jucarone Engineer: Rob DiFondi