creative direction / target
Fashion LAUNCH CAMPAIGN
Target introduces its new kids clothing line "Harajuku Mini" by Gwen Stefani. We created a world where kids interact with the graphic elements of the clothing line in the form of video game icons floating through the streets of Tokyo. Giant pixelated hamburgers, diamonds, bunnies and stars come to life in an urban digital playground as the kids fashions are transformed every time they catch them. The campaign included a launch TV spot and high impact print ads.